SEO Audit

Decades Spent Identifying Valuable SEO Opportunities

What is an SEO Audit?

Leveraging a variety of tools, an SEO audit company performs a top-to-bottom, front-to-back, ultra in-depth analysis of your website that takes into account a multitude of factors that impact your domain’s ranking in search engines, packaged into a prioritized report of important recommendations.  An SEO audit service begins with a technical assessment of your site architecture, code, and content leveraging data from automated crawlers (simulating search engines) to identify correctable problems and advantageous opportunities.  The SEO audit process continues with a human review of your content strategy and execution, focusing specifically on overall content quality, SEO content gap analysis recommendations, user engagement metrics, and scalable indexing strategy.  Next, your brand’s presence and performance within search engine results pages (SERPs) is reviewed to understand your total indexation measurement, click through rate, and rich-snippet opportunities using structured data implementation.  Finally, the SEO auditor will turn to off-page factors to understand your website’s authority, trustworthiness, and reputation by assessing inbound link quality, social media, and any additional opportunities identified form a thorough competitive analysis.  For a full inventory of the steps contained in our SEO audits, see our updated 2017 SEO audit checklist.

Why do an SEO Audit?

  • Quickly maximize your SEO investment by leveraging low hanging fruit.

  • Exploit mobile ranking benefits by taking full advantage of Google’s site performance expectations.

  • Intelligently direct your resources by learning what matters most for your business.

  • Future-proof your brand in search engines by identifying and mitigating current or past high-risk activities.

  • Identify and resolve algorithmic de-ranking and/or manual penalties.

  • Audit the effectiveness of current and past SEO companies.

  • Have peace of mind that your SEO strategy has been evaluated by SEO audit company with 20 years experience and a 99% client satisfaction rate.

Ready to audit your SEO?


SEO Audit Features

  • Decades of Expertise

    Your head SEO auditor has robust creative and technical experience that stretches back to the mid-90’s, predating Google.

  • Comprehensive Audit Tools

    We selectively choose from dozens of SEO auditing tools to deliver the most effective results.

  • Quick Turnaround

    Your comprehensive, fast SEO audit will be delivered within one to two weeks.

  • Prioritized Action Items

    We prioritize hundreds of potential recommendations based on perceived value.

  • Organized Presentation

    Actionable results are delivered in a professionally organized and visual document that self-described beginners or “dummies” will easily understand.

  • Q&A Follow-Up

    Following your review, we guide you through the SEO audit and answer any outstanding questions in a one-hour phone call.

SEO Audit Process

SEO Audit Checklist

What Happens During a Technical SEO Audit?

Content Analysis
  • Content Strategy
  • Content Quality
  • Content Breadth
  • Content Freshness
  • Keyword Analysis
  • Content Gap Analysis
  • Low-Hanging Fruit
  • Snippets Analysis
  • Indexing Strategy
  • Visitor Engagement
  • Thinness Evaluation
  • Blog Optimization
  • Ad Analysis
  • Outbound Links
Site Architecture
  • Crawl Analysis
  • Mobile Optimization
  • Home Page
  • Duplicate Content
  • URLs
  • Spam Analysis
  • Technical Issues
  • Navigation / Hierarchy
  • Internal Linking Strategy
  • JavaScript Rendering
  • Plugin Recommendations
  • XML Sitemap
  • Redirect Issues
  • Robots.txt
  • Titles
  • Headers
  • Meta
  • Alt Attributes
  • Code Issues
  • Accessibility
  • UX
  • Site Architecture
  • Design Implications
  • Spam Analysis
SERP Analysis
  • Indexation Measurement
  • Structured Data Usage
  • Competitive Analysis
  • Analytics Data
  • De-Indexing Strategy
  • Brand Presence
  • Traffic Overview +Trends
  • Engagement Metrics
  • Bounce Analysis
  • Identify Penalties
  • Search Console Data Analysis
Off-Page Factors
  • Authority
  • Trustworthiness
  • Reputation
  • Inbound Link Audit
  • Link Quantity
  • Link Quality
  • Anchor Text Analysis
  • Social Media
  • Social Engagement
  • Broken Link Preservation
  • Smart Directory Listings
  • Local SEO
  • Spam Analysis

SEO Audit Tools

We Use the Industry’s Best Tools to Audit Your SEO

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