Search Engine Optimization

We Created SEO Strategies Before There Was A Google

What Should You Know About Search Engine Optimization (SEO)?

An SEO firm’s services will improve website rankings in popular search engines for keywords commonly used by the target audience. This is accomplished through on-site and off-site SEO strategy including optimized site architecture, scalable indexing strategy, effective coverage of keywords, sensibly leveraging a product/service to influence engagement, content marketing, influencer development, and a lot more. It’s important you understand how modern-day SEO consulting services have changed over twenty years:

SEO evolved into a holistic marketing strategy, one that relies on cross-departmental participation by employees trained to leverage best practices used to influence search engine rankings.

You get what you pay for. Fly-by-night “SEO companies” promise page one rankings. Avoid them. These SEO services employ “black hat” techniques that permanently put your site at risk of being banned from major search engines until these misguided efforts are cleaned up. We strictly leverage “white hat” techniques with your long-term reputation and success as our highest priority. As such…

Be patient. There are rarely quick wins, but the financial reward is worth the wait. It’s hard to argue with the benefits of free traffic from your target audience, but not everyone can rank on the first page. With a great SEO company, SEO still takes time, patience, and discipline. But when done right, great SEO offers all the world of difference.

Why Choose Us As Your SEO Agency?

Created SEO campaigns for clients driving hundreds of millions of visitors leading to financing rounds and company acquisitions.
Generated hundreds of millions in SEO revenue to clients and their partners.
Twenty years as an SEO optimization firm executing successful SEO strategies for small business start-ups with limited resources to enterprise-level companies with challenges at scale.
All SEO campaigns created under supervision of Marcus Flemming who pioneered SEO strategy since the 90’s and is co-founder of several Internet start-ups including Savings.com, its SEO platform replicated in 12 countries leading to its acquisition by a Fortune 150 corporation.
99% SEO client retention rate.
99% SEO client satisfaction rate.

Ready to maximize your SEO?

866-533-5339

support@psyphire.com

High Octane SEO Strategy

Campaigns For Maximum Search Engine Exposure

SEO Audit

A first step in your SEO strategy is to get your house in order. Using several SEO auditing tools and careful manual review, our SEO consultant performs several dozen checks including infrastructure analysis of your site architecture and page accessibility (URL, navigation, etc.). A thorough onsite and back link analysis uncovers broken link recovery opportunities and orphan discovery. As part of assessing on-page SEO techniques and optimization, a user experience evaluation is performed which looks at keyword usage and content thoroughness measured against indexing status in major search engines to find opportunities and avoid common pitfalls like duplicate content.

Need an SEO Audit?

Site Performance

Studies show nearly 50% of visitors expect a site to load in 2 seconds or less. Or, for every 100-millisecond delay in site load time, conversion rates drop by 7% as customers hit the back button. Up to 60% of visitors use mobile devices. All things being equal, Google states faster sites rank higher in search results. We determine your site’s performance and make mobile optimization recommendations that may include responsive design, minifying HTML/CSS/JS, caching technologies/CDNs, and other site performance improvement techniques. We believe so strongly in the power of site performance, we built a ultra fast SEO web hosting platform that accomplishes much of this automatically.

Upgrade to ConversionMax™ Web Hosting

Local SEO

We help local businesses position themselves to rank well in local search results by addressing widespread consistency in their business listings, proper site integration of NAP schema markup, local video ranking, and a strong local content/offers strategy based on thorough competitive opportunity analysis. We supplement this with effective local paid advertising platforms like Google, Bing, Yelp, and Facebook. Finally, we help clients develop local partner strategies to drive targeted customers and proactively fine-tune marketing communication to influence positive local reviews and citations from happy customers.

Need Local SEO?

Competitor Analysis

Once your top competitors are identified, we use popular tools — like SEMRush, SpyFU, Majestic, and many others — to reverse engineer the effective SEO techniques your competitors use to achieve their success. For example, we determine which keywords they rank well for and which are the most profitable – and they’re often not the most popular keywords (head terms). We’ll also evaluate their most powerful inbound links and explore the tactics they use to obtain them, be it forms of content marketing, B2B partnerships, or what have you.

How can we help you?

Link Building

Google and Bing tell us that links are still the most important factor in determining where a website and its pages will rank. Consider inbound links to your website as supporting votes; individual people vouching for the quality of your content, product, or service. With the extreme importance around links, search engines have gone to great lengths to judge their quality and will ignore links they believe are not genuine. We help clients build SEO campaigns that influence genuine and legitimate links by engineering improvements across the board. Create an engaging user experience with the proper influential triggers, and high quality, relevant links will come.

Need to Build Links?

Content Marketing

Content marketing and native advertising are commonly used techniques for brand and link building. We help develop a comprehensive content marketing campaign that identifies topically-related, well-established web destinations for outreach with intent to foster a relationship toward publishing your content that consists of high-quality copywriting and rich-media (eg. infographics, videos, etc.). In other cases, we look for opportunities to syndicate preexisting content in ways that are beneficial to brand exposure while satisfying the requirements of search engines

How can we help you?

Keyword Research

The effective use of keyword research is a necessity each and every time you use your website to communicate with your audience using standard copy or blog post publishing. Beyond strategic inclusion of popular head terms and long-tail keywords throughout your content, we avoid spammy techniques while leveraging appropriate areas sensitive to influencing search engines (H1, Title, and meta description). While infusing topically relevant keywords important to defining your brand, we help you create a content-rich environment that is both conversational and engaging.

How can we help you?

Landing Page Optimization

This process covers everything from effective page-level keyword integration to A/B multivariate testing through conversion rate optimization. Leveraging competitor data and your own data to determine revenue potential, we create a prioritized list of landing pages to guide on-page SEO optimization and improve their rankings for profitable keywords. For websites that have in upwards of millions of pages, we can work with your in-house engineering resources to develop technology strategies to achieve certain elements of landing page optimization at scale.

How can we help you?

Penalty Recovery & Mitigation

Sites can suffer both manual and algorithmic penalties that result in varying degrees of rank reduction, often without the business owner’s knowledge. This might be due to shady black hat practices leveraged by a previous SEO optimization company, or just common issues related to a poor/duplicate content to indexing strategy. In most cases, these issues can be addressed with full traffic recovery. In other scenarios, operational and technological strategies can be developed for businesses that generate content at scale to help mitigate the threat of algorithmic search engine filters.

Need Penalty Recovery Help?

Reputation Management

Your brand’s reputation is at risk more than ever when customers can easily voice their opinions of your business on social media platforms — like Facebook, LinkedIn, Yelp and YouTube — which have the power to rank well for your brand name in search engines like Google, Bing, and Yahoo. This can have the effect of tarnishing your reputation with potential clients before you’re given a shot to legitimately earn their favor. We help you to operationalize a strategy to respond to criticism and, more importantly, sweep pre-existing negative comments under the rug.

Need Reputation Management?

User Experience

One immensely important aspect to SEO that is often overlooked in favor of on-page and off-page optimization shortcuts, is the quality of the website as a product that drives engaging experiences. We help clients develop methods to make product improvements, influence visitor engagement, and develop a series of metrics to measure these touch-points. Often this can be correlated with an increase in visitor willingness to share a product/service/content socially, become repeat visitors, and reduce bounces back to search results – an act that is measurable by search engines.

How can we help you?

Influencer Development

Of paramount importance to a client’s SEO is creating and fostering relationships with influencers as a means to increase visitors and propagate social sharing and inbound links. Influencers are reputable individuals within the client’s industry that are socially savvy and have built up large audiences over time across social media platforms like Facebook, Twitter, Instagram, and YouTube. Through strategic relationship nurturing, and the creation and sharing of interesting content with these influencers, clients can transition them into brand evangelists.

How can we help you?

Blog Strategy & Management

Once customer lifecycles, sales funnels, and closely related topic areas are defined, content strategies typically use blogs as a common tool for publishing rich-media addressing these content opportunities. We help clients identify content that is appropriate for your brand and message, has greater viral potential through the use of videos, infographics, and more, share it through appropriate social channels and influencers, while capitalizing on inbound traffic to achieve conversion goals through tactics like lead magnets and building email lists.

How can we help you?

Tool Integration

Different projects call for different tools across different departments. Our campaigns integrate with the SEO tools your company may already use, or we make recommendations for tools that can benefit multiple areas of your business in terms of operational efficiency, competitive insight, business analytics, and more.

How can we help you?

Analytics

A lot of companies may simply not know the best methods to effectively measure cross-channel performance of their digital marketing campaign. We provide a clear sense of which tools to leverage to get at the best Key Performance Indicators (KPIs) that allow for the clearest actionable next steps. Whether it’s helping your sales team prioritize potential partners relative to link value, or pinpoint engagement insights to your product team, or site loading performance metrics to your engineering team, or high-level campaign metrics to demonstrate ROI to your executive team — we understand which analytics matter and to who they matter most.

How can we help you?

Understand Your Business & Target Audience

Develop & Execute SEO Strategy

Newly Create & Increase Current Rankings

Influence Engagement & Sharing

Optimize Landing Pages To Increase ROI

The SEO Process

“You are so good at what you do – you are always super prompt in responding to my questions and always able to fix whatever it is in a jiffy!!! Over the years your professionalism has been outstanding. I feel so grateful to have someone like you here to help me. THANK YOU!”

Martha ßronson, Attorney at Law

““Apart from the excellent work you have done on the design, your knowledge of how search engine’s function has helped my web site become one of the leading methods for creating new customers for my business. Thank you!””

John Kaemmerlíng. Founder @ Kaemmerlíng Photography & Video

“Psyphire will help you get your website back in order and working for you. They’re great at search engine strategy development and marketing and can easily service your maintenance needs.”

Molly McCäll. Co-Founder @ McCäll Motorsports